The science behind storytelling goes back centuries. The reason why storytelling is such an effective way to market ourselves and our businesses is because of how we evolved as a species. We are simply wired to process stories as if they were our own experiences. When...
Managing a business means you are probably most concerned about staying profitable and paying your bills and your employees. But when you focus too much on how much money a customer brings in, you forget to cultivate and nourish your relationship. Keeping a long-term...
I read a marketing mantra earlier that I’ve been hearing gutted and paraphrased over the last 15 years. But, I’ll put my own spin on it for you. Clark Kent had assets, Superman had a brand What does that mean for the average small business owner...
Consumers must know you exist and you can be trusted. But, where does trust begin? Why does it matter? Brand Recognition begins with Brand Awareness. Marketing and ad strategies work together to inform the greatest number of consumers about the story of your...
